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Velisha’s Farm

Season 2

Eating our greens is often hailed as the key to good health but my guest’s influence goes well beyond her own dinner plate, or any one farm. She’s doing her part to spread that message by making vegetables the star of their own tv show and a popular choice in schools by teaching the next generation about these superfoods. Under her vision, broccoli, Brussels sprouts, kale, lettuce, celery and spring onions are celebrated. A strong advocate for horticulture as we’ve never seen it before - Catherine Velisha, managing director of Velisha Farms joins me now to discuss:

  • Velisha’s Farm is based at Werribee South only about 30 minutes from Melbourne and she shares her favourite work space.

  • Catherine has been in the business for over 20 years and really celebrates fresh veggies.

  • The supermarkets Velisha Farms supplies too and their long-term partnerships with Aldi.

  • She has started VEG Education where they have had 3000 primary school students come to learn about the importance of where their food comes from.

  • Some of the surprising facts about Vegetables which may change your perspective on price.

  • How we grow our food is fundamental for all our existence. Catherine says, ‘It’s a great reflection of who we are as a culture.

  • VEG TV and the broccoli song.

  • Catherine hopes that behind the scenes glimpses will encourages some students to look at a career in the industry.

  • Catherine is a strong leader in this space and her hopes to inspire women to strive for leadership positions in agriculture.

  • The biggest challenges Catherine

  • has experienced in her time in the industry.

  • The most unexpected part of this journey has been enjoying the education space and sharing her message with the Media.

  • The most common misconception about her world.

  • The ultimate dream for the future of Velisha’s Vege.

We hope to see you back on the road soon, to learn more about how Australia grows on the next episode of Australian Farmers with Angie Asimus.



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