S5 Ep 22 - Pace Farm
Season 5
Born and raised on a large-scale sheep and cereal farm, as a fourth-generation farmer, perhaps a move into poultry was a little unexpected. But that’s where a successful career began and continues almost three decades later. From egg packing – then rising up the ranks to Operations Manager of Pace Farm – one of the largest egg producers in the country. To learn more Bradley Vinecombe joins me now.
Growing up in West Wyalong on a sheep and cereal farm, Bradley developed a deep connection to agriculture and a love for watching things grow.
As a fourth-generation farmer, Bradley shares how drought and new opportunities led him into the poultry industry, where he saw a future for himself and his family.
Starting out packing eggs at Pace Farm, Bradley worked his way into senior leadership over 26 years, gaining experience across all aspects of the business.
Bradley reflects on what drew him to the poultry industry and his passion for mentoring the next generation of farmers.
He takes us behind the scenes of a huge operation, overseeing between 21 and 37 farms and up to 4.5 million hens, stretching from Bendigo to Far North Queensland.
Bradley shares what's involved in developing multi-million-dollar egg-laying facilities, from construction through to producing the first egg.
Having experienced avian influenza (AI) firsthand, Bradley discusses the lessons learned and the importance of biosecurity and preparedness in managing risk.
Bradley discusses changing consumer expectations, including the shift towards free-range eggs and growing interest in where our food comes from.
He shares what he loves most about agriculture, addresses common misconceptions about animal welfare and reflects on the unexpected challenges of the 2013 avian influenza outbreak.
Looking to the future, Bradley hopes to leave a legacy that inspires the next generation to share his passion and love for the land.
We hope to see you back on the road soon, to learn more about how Australia grows on the next episode of Australian Farmers with Angie Asimus.
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